Earth to PI – Must have databases of the present and future

The San Diego Superior Court has yet to rule on the Privacy Rights Clearinghouse lawsuit against Albertsons and various pharmaceutical companies, related to selling customer lists. Obviously, this could be a valuable marketing tool but not as good as the Walmart database, reported to have more information than Google. The San Francisco Chronicle reports that:

For many years, Albertsons has made a profitable business of marketing access to its consumer database to drug companies, which use the information in marketing campaigns intended to increase medication sales. Your prescription information personally identifies you by name, phone number and address, as well as showing the drug prescribed by your doctor and your likely underlying medical condition. More

Melissa Data offers National Change of Address (NCOA) batched services, designed for updating mailing and subscriber lists. A freebie adjunct is their lookup service. Find schools and businesses within a state, county or zip code, and get contact information. Demographic statistics, weather, home sales, carrier routes and more are trackable by a variety of filters, including zip code.

Here’s a commentary on the limitations of the upcoming USPS revision of the NCOA.

The National Library of Medicine has just released the interactive online map, TOXNET, that pinpoints toxic releases in the air and water. Designate all releases or narrow search by place, chemical or company. A search for Benzene/Richmond, Ca returned the following list, with a corresponding map. 1. CHEVRON PRODS. CO. RICHMOND REFY. 2. CONOCOPHILLIPS RICHMOND TERMINAL 3. BP RICHMOND TERMINAL 4. CHEVRONTEXACO ENERGY RESEARCH & TECH. CO. Selecting a list item returns the amount of the release and the specific plant from which the release occurred.


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