Private investigators have recently been receiving telephone calls from Intelius, a database company, soliciting new subscribers. The company is suing a couple of California public records providers over a trademark claim which smells much like the recently settled lawsuit brought by Geico against Google.
Intelius files suit against rivals over online ads
By JOHN COOKSEATTLE POST-INTELLIGENCER REPORTER
Bellevue-based Intelius Inc., the online public records company founded by former InfoSpace Chief Executive Naveen Jain, has sued two California competitors for buying online advertisements through Google that use the Intelius name.
Sacramento-based Confi-Chek, which operates the Enformion.com and PeopleFinders.com Web sites, and Santa Monica-based Maverick Internet Ventures, which operates a number of public records Web sites, including PrivateEye.com and FindPeopleToday.com, are accused of running deceptive advertising campaigns through Google that infringe on Intelius’ trademark and trade name.