This article, an introduction to interviewing techniques, comes from Humansource.com, a Canadian enterprise that provides competitive intelligence training. The author advises the interviewer to conduct research in advance of the interview and to try to develop a psychological advantage by understanding the subject’s potential interests in participating in the interview.
If time permits, do some research on the source you wish to contact: academic and professional background, articles published, family setting, contacts, hobbies, etc. This research should pretty much establish the credibility of your human source. You need to be able to anticipate how the person will respond to your first contact by asking yourself this question: why would this person answer me?
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